AI Agents - What to Do, Why, When, and How
Do any of these sound familiar to you?
- You’re unsure how AI agents fit into your innovation strategy—or whether it should at all.
- You’re overwhelmed by the rapid pace of AI developments and don’t know where to start.
- You fear being left behind by competitors moving faster with AI.
- You’re skeptical of AI agents’ ability to deliver real, measurable business value.
- You’ve heard of AI agents but don’t know how to use them—or if they’re worth it.

This masterclass is designed to cut through the hype and show you the practical, high-impact use of AI agents in innovation.
You’ll learn what agentic AI is truly capable of (and what it’s not), how to build it into your innovation processes, and how leading companies are already using it to outperform the competition.
By the end of the session, you will know:
- What agentic AI is good for in innovation – and what it never will be
- How to build and deploy AI agents that are grounded in business and technology AND capable of inventive, creative idea generation
- How to reduce the time and cost of your innovation processes from months/years and millions of kroner, to weeks/days and only thousands of kroner

Who is this masterclass for?
Innovation leaders, R&D professionals, product owners, and forward-thinking executives who are ready to harness AI agents for real business advantage—not just experimentation.

Meet your expert: Mark Bünger
Mark is co-founder and CTO of Futurity Systems – an observatory for deeptech: science-driven technologies that will have disruptive impacts on industry, such as synthetic biology, artificial intelligence, private spaceflight, or quantum computing. He brings 30 years of international business experience as a management consultant, technology analyst, entrepreneur, and innovator from Forrester Research, Accenture, the University of California San Francisco, and several successful startups. He is based in San Francisco and Barcelona. Corporate venture capitalists, product developers, and R&D teams at Adidas, BASF, BMW, IBM, Telefonica, and more than 150 other Fortune 500 global companies have been Mark’s clients.
The details:
When? 7th October at 11.00 am
Where? Online
Duration? 1 hour
Language? This masterclass is in English
Who? This masterclass is only open for members of Innovation Lab. If you would like to become a member, you are welcome to join us here.
Secure Your Spot Today.
Don’t get left behind. Reserve your seat now and start leading innovation in the AI agent era.
**This masterclass is only open to members of Innovation Lab. You will need a password to register. If you are a member, you have received the password in an email from us. If you would like to become a member, you are welcome to join us here.**