With 65% of your customers and co-workers being visual learners, your ability to visualize your thoughts and ideas is crucial for your business. Here is how to do it.
Innovative frontrunners around the world are already encouraging their workers to pick up a whiteboard marker and start their team meetings with drawing a sketch. The best leaders have found the approach to be a useful tool when explaining ideas to employees or partners. Every social media platform algorithm puts visual content over written. Boardroom meetings with a visual input generate around 200 ideas more than an ordinary boardroom discussion. And the list goes on. With 65% of your customers and co-workers being visual learners, your ability to visualize your thoughts, ideas and marketing efforts can prove crucial for your business. But how do you build a habit of visual thinking without having to be the next Picasso?
In this briefing, our visual department shares tips and tricks for building a visual mindset – not only within yourself but also how you can implement this way of working in your business and amongst your colleagues. Through best-practice examples, research on visual thinking, and a small hands-on workshop we move along, you will get a guide to visual thinking which you can apply to your work Monday morning.
- I am no Picasso – so how can I possibly be a visual thinker? (psst, you can!)
- On which areas of my business can I apply visual thinking – and does it even work? (yes it does!)
- OK – so how do I get started in practice? (we have some simple steps for you)
NB: This briefing will be held in English.
Visuals by Innovation Lab is the visual department in Innovation Lab (surprise). With a mission to add life to our many customer’s ideas and digital solutions, Visuals use a combination of sketching, color-technique, graphic design and animations in order to turn concepts into tangible products. Visuals do solo-projects, but – just as often – collaborate with other departments in Innovation Lab around visualizing complex data, sketching ideas at sprints and hackathons and explaining new services and products in a simple, informative way.