Strategy – as it has been taught to many of today’s leaders – is outdated. Now it is time to shift our thinking and to make sure that our strategy is driven by real user needs. To stay relevant in the future, we need to create products that improve our users’ lives and create meaningful experiences.
The solution to this challenge is called “Strategic Design” – a practice that provides a unique set of skills and frameworks to balance creative strategic thinking with sound business decision-making. In contrast to Design Thinking, Strategic Design embeds designers in strategic parts of the business and applies traditional design principles to complex problems.
In this webinar you will be introduced to Strategic Design and guided through an exemplary Product Discovery Process which shows you the value of this new way of thinking and doing.