{"id":1419,"date":"2016-01-27T07:50:18","date_gmt":"2016-01-27T07:50:18","guid":{"rendered":"https:\/\/innovationlab.net\/?p=1419"},"modified":"2018-07-05T07:50:49","modified_gmt":"2018-07-05T07:50:49","slug":"udvikling-og-branding-via-oplevelser-sxsw","status":"publish","type":"post","link":"https:\/\/innovationlab.dk\/blog\/udvikling-og-branding-via-oplevelser-sxsw\/","title":{"rendered":"Udvikling og branding via oplevelser &#8211; SXSW"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"content-block\">\n      <h3>Keep Austin weird<\/h3>\n<p>Austin er lykkedes med en indsats, der skal promovere byen som verdens &#8220;alternative&#8221; hovedstad. Den umiddelbare mentale afstand til den omkransende stat, Texas, har givet Austin et endnu st\u00f8rre sammenhold omkring at holde byen &#8220;weird&#8221;.<\/p>\n<p>Austin er et sydende og nysgerrigt milj\u00f8 indenfor alternativ musik, LGBT-milj\u00f8et er stort og samtlige subkulturer, der t\u00e6nkes kan, trives. T\u00e6t p\u00e5 2000 live koncerter om \u00e5ret er med til at give byen endnu en attraktiv byline som &#8220;Live music capital of the world&#8221;.<\/p>\n<p>Austin har form\u00e5et at tiltr\u00e6kke en enorm industri af erhvervsturisme netop p\u00e5 grund af fristadsbrandet. Med f\u00f8lger ogs\u00e5 en modstand overfor mainstream-corporates, som har medf\u00f8rt en stor support til sm\u00e5, lokale uafh\u00e6ngige virksomheder og butikker, som man til enhver tid st\u00f8tter fremfor de store k\u00e6der.<\/p>\n<p>Studier viser, at fire-fem gange s\u00e5 mange penge ryger tilbage i kommunekassen gennem de uafh\u00e6ngige virksomheder ift de st\u00f8rre k\u00e6der og repr\u00e6sentationskontorer. K\u00e6rligheden for det alternative og det sm\u00e5 har skabt ultimative k\u00e5r for startups og har, koblet med sit store universitet, paradoksalt nok trukket en masse st\u00f8rre virksomheder til byen, herunder hovedkvarteret for computerfirmaet Dell.<\/p>\n<p>Det er i Austin, at verdens efterh\u00e5nden mest ber\u00f8mte festival for ny musik, nye film og nye webf\u00e6nomener finder sted \u00e5rligt \u2013 SXSW. F\u00e6nomener som Twitter og Gowalla s\u00e5 f\u00f8rst verdens lys til SXSW i Austin. SXSW alene bidrog til Austin i afledte effekter med 190,3 mio USD alene i 2012.<\/p>\n<p>Kendte Austinites som Tom Ford, Sandra Bullock og Matthew McConnaughey promoverer gladeligt og ved enhver lejlighed deres hjemby.<\/p>\n\n    <\/div><div class=\"content-block\">\n      <h3>L\u00e6ring<\/h3>\n<ul>\n<li>Vov at turde, ogs\u00e5 det alternative.<\/li>\n<li>V\u00e6lg en kant og k\u00f8r den som signatur p\u00e5 tv\u00e6rs af eksisterende + brug den som basis for at nyudvikle.<\/li>\n<li>V\u00e6r tro mod din signatur, ogs\u00e5 selvom den er &#8220;anticorporate&#8221; &#8211; principfastheden skal nok vise sig ogs\u00e5 \u00f8konomisk b\u00e6redygtig.<\/li>\n<li>Brug kendte ambassad\u00f8rer.<\/li>\n<\/ul>\n\n    <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Branding og forretningsudvikling gennem det &#8220;alternative&#8221;.<\/p>\n","protected":false},"author":22,"featured_media":1420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[11],"tags":[45,47],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Udvikling og branding via oplevelser - SXSW - Innovation Lab<\/title>\n<meta name=\"description\" content=\"Branding og udvikling af din forretning gennem det &quot;alternative&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovationlab.dk\/blog\/udvikling-og-branding-via-oplevelser-sxsw\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udvikling og branding via oplevelser - SXSW - Innovation Lab\" \/>\n<meta property=\"og:description\" content=\"Branding og udvikling af din forretning gennem det &quot;alternative&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovationlab.dk\/blog\/udvikling-og-branding-via-oplevelser-sxsw\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-27T07:50:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-05T07:50:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/07\/austin_texas_sxsw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jarle Fink Kondrup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jarle Fink Kondrup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/udvikling-og-branding-via-oplevelser-sxsw\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/udvikling-og-branding-via-oplevelser-sxsw\/\"},\"author\":{\"name\":\"Jarle Fink Kondrup\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/c667369921ba28f8f45f111064ab1128\"},\"headline\":\"Udvikling og branding via oplevelser &#8211; 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