{"id":5609,"date":"2019-10-10T12:40:41","date_gmt":"2019-10-10T12:40:41","guid":{"rendered":"https:\/\/innovationlab.net\/?p=5609"},"modified":"2019-10-10T12:46:08","modified_gmt":"2019-10-10T12:46:08","slug":"guide-saadan-vaekster-du-med-succes","status":"publish","type":"post","link":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/","title":{"rendered":"Guide: S\u00e5dan v\u00e6kster du med succes"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"content-block\">\n      <p>Hvem kunne ikke t\u00e6nke sig at v\u00e6kste med 10 % &#8211; eller m\u00e5ske endda 30 %? Stort set alle virksomheder har en v\u00e6kststrategi, men f\u00e5 g\u00f8r sig klart, hvad der skal investeres i udover leadgenererende arbejde &#8211; og endnu f\u00e6rre tager skridtet og rent faktisk g\u00f8r det. Med mere end 20 \u00e5r p\u00e5 bagen inden for salg og ledelse, siger min erfaring mig, at selvom det er relativt nemt at lave m\u00e5ls\u00e6tningen for, hvor mange ekstra indt\u00e6gter man i sin virksomhed \u00f8nsker at opn\u00e5 &#8211; s\u00e5 er det noget sv\u00e6rere at gennemskue, hvor pengene skal placeres for at \u00f8ge chancerne for at v\u00e6kste med succes. Og v\u00e6kst koster investering &#8211; det er en kendsgerning. Her ved indgangen til den digitale tidsalder har vi et utal af muligheder for at lave leadgenerering og f\u00f8lge op p\u00e5 vores forecast.<\/p>\n<p>Derfor f\u00e5r du her er et par tommelfingerregler, som jeg har erfaret er centrale, n\u00e5r man \u00f8nsker at v\u00e6kste (med succes).<\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <ul>\n<li>\n<h4>Dan dig det store overblik og l\u00e6g en plan.<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: inherit; font-weight: 400;\">G\u00f8r dig klart hvilke omkostninger, investeringer og \u00f8konomiske bindinger v\u00e6ksten kr\u00e6ver &#8211; og hvor meget tid du har til r\u00e5dighed. Om du lykkes med at v\u00e6kste afh\u00e6nger i sidste ende af, om kunden k\u00f8ber din service. G\u00f8r dig derfor klart, om du skal satse p\u00e5 at optimere salget til dine eksisterende kunder, eller om du har tid til at on-boarde nye. Find ud af, hvor mange (og hvilke) leads, der skal til for at generere kunder, og hvad prisen er for \u00e9t lead. N\u00e5r du ved dette, kan du regne ud hvilken investering, der <\/span><em style=\"font-size: inherit; font-weight: 400;\">mindst<\/em><span style=\"font-size: inherit; font-weight: 400;\"> skal til for at opn\u00e5 den \u00f8nskede v\u00e6kst &#8211; og dermed kan du l\u00e6gge en mere sikker og mere realistisk plan for v\u00e6ksten med en kendt risiko. Du kan f.eks. skabe flere leads ved at fokusere p\u00e5 SEO, optimere din hjemmeside, lave simple og brugervenlige formularer, bruge annonceringsv\u00e6rkt\u00f8jer som Google Ads eller LinkedIn Campaign Manager og sidst men ikke mindst &#8211; tag action p\u00e5 dine leads.<\/span><\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <ul>\n<li>\n<h4>Lad s\u00e6lgerne s\u00e6lge.<\/h4>\n<\/li>\n<\/ul>\n<p>Det kr\u00e6ver plads og energi at lande nye kunder, s\u00e5 giv dine s\u00e6lgere tid til at g\u00f8re det. Plag dem ikke med opgaver af administrativ karakter som rapportering o.l., men giv dem tid til at tage handling p\u00e5 de leads, I har skabt. Stol p\u00e5, at dine medarbejdere er bedst til det, de g\u00f8r &#8211; du vil opdage, at faglig stolthed jo faktisk scorer h\u00f8jt p\u00e5 skalaen! Giv derfor s\u00e6lgerne ansvar og lad dem g\u00f8re deres arbejde &#8211; <a href=\"https:\/\/innovationlab.dk\/why-ceos-can-have-the-time-of-their-worklife-in-2019\/\">det skaber ikke blot mere passionerede medarbejdere, men ogs\u00e5 en styrket kultur p\u00e5 arbejdspladsen<\/a>. Husk ogs\u00e5 at anerkende dine medarbejdere for deres indsats &#8211; og v\u00e6r opm\u00e6rksom p\u00e5, at det kan v\u00e6re forskelligt, hvad der motiverer mennesker til at yde deres bedste. Nogle motiveres af bonusser som en ekstra fridag, andre et anerkendende skulderklap, og s\u00e5 er der dem, der <a href=\"https:\/\/www.talentlms.com\/blog\/gamification-survey-results\/\">engageres til at yde sit bedste ved brug af konkurrerende spil-elementer<\/a> i arbejdet.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <ul>\n<li>\n<h4>Eksperimenter og l\u00e6r.<\/h4>\n<\/li>\n<\/ul>\n<p>Det lyder m\u00e5ske risikabelt, n\u00e5r det drejer sig om kroner og \u00f8rer, men det er faktisk ikke helt uv\u00e6sentligt at pr\u00f8ve sig frem med forskellige metoder for at f\u00e5 en forst\u00e5else for markedet og dine kunder. Hvad der virker for den ene, virker m\u00e5ske slet ikke for den anden &#8211; og hvad der virkede i g\u00e5r, virker m\u00e5ske ikke i dag! Hvis I i din virksomhed i almindelighed er h\u00e5rdt drevet af KPI\u2019er, som m\u00e5ske kan v\u00e6re dr\u00e6bende for kulturen og lysten til at eksperimentere &#8211; s\u00e5 pr\u00f8v f.eks. at fokusere mere p\u00e5 OKR (<em>Objectives and Key Results<\/em>). Pr\u00f8v dig frem med forskellige teknikker og v\u00e6r \u00e5ben for at g\u00f8re tingene p\u00e5 en ny m\u00e5de &#8211; det er vigtigere at n\u00e5 resultaterne end at g\u00f8re tingene p\u00e5 en bestemt m\u00e5de. Specielt p\u00e5 B2B-markedet skal der forskellige indsatser til at for at lande en ny kunde, da k\u00f8bscenteret som regel best\u00e5r af flere personer. Og som du m\u00e5ske allerede ved, mener virksomheder som Amazon, at deres succes er ligefrem proportional med, hvor mange eksperimenter de laver.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <p>Jeg h\u00e5ber, du er blevet inspireret og har f\u00e5et id\u00e9er til, hvordan du bedst bev\u00e6ger dig sikkert op ad v\u00e6kststigen i din virksomhed. Hvis du ikke ved, hvor du skal starte og slutte, hj\u00e6lper vi dig gerne p\u00e5 vej! I Grit by Innovation Lab har vi udviklet forskellige services og redskaber til at hj\u00e6lpe dig p\u00e5 vej. Skab overblikket og beslut v\u00e6kstaktiviteterne med f.eks. <a href=\"https:\/\/innovationlab.dk\/product\/produktudvikling\/workshop-growth-map\/\">Growth Map<\/a>, spar oceaner af tid p\u00e5 pipelinestyring med Salgs-tetris, eller leg jer frem til at udvikle bedre budskaber med vores <a href=\"https:\/\/innovationlab.dk\/product\/produktudvikling\/produkt-marketing-spil\/\">\u201cMake a Match\u201d-spil<\/a>. Og s\u00e5 er du naturligvis mere end velkommen til at kontakte mig til en uforpligtende snak.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>V\u00e6kst er forbundet med investering &#8211; og risiko. Her f\u00e5r du 3 simple r\u00e5d til, hvordan du \u00f8ger din virksomheds oms\u00e6tning.<\/p>\n","protected":false},"author":12,"featured_media":5612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab\" \/>\n<meta property=\"og:description\" content=\"V\u00e6kst er forbundet med investering - og risiko. Her f\u00e5r du 3 simple r\u00e5d til, hvordan du \u00f8ger din virksomheds oms\u00e6tning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-10T12:40:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-10T12:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovationlab.net\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Per Lolk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Per Lolk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\"},\"author\":{\"name\":\"Per Lolk\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/ce7c254271dfca13cad0e14c25e9b888\"},\"headline\":\"Guide: S\u00e5dan v\u00e6kster du med succes\",\"datePublished\":\"2019-10-10T12:40:41+00:00\",\"dateModified\":\"2019-10-10T12:46:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\"},\"wordCount\":909,\"publisher\":{\"@id\":\"https:\/\/innovationlab.dk\/#organization\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\",\"url\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\",\"name\":\"Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg\",\"datePublished\":\"2019-10-10T12:40:41+00:00\",\"dateModified\":\"2019-10-10T12:46:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg\",\"width\":3000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/innovationlab.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guide: S\u00e5dan v\u00e6kster du med succes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/innovationlab.dk\/#website\",\"url\":\"https:\/\/innovationlab.dk\/\",\"name\":\"Innovation Lab\",\"description\":\"Stay relevant\",\"publisher\":{\"@id\":\"https:\/\/innovationlab.dk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/innovationlab.dk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/innovationlab.dk\/#organization\",\"name\":\"Innovation Lab\",\"url\":\"https:\/\/innovationlab.dk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png\",\"width\":512,\"height\":512,\"caption\":\"Innovation Lab\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\",\"https:\/\/dk.linkedin.com\/company\/innovation-lab\",\"https:\/\/www.youtube.com\/user\/InnovationLabTV\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/ce7c254271dfca13cad0e14c25e9b888\",\"name\":\"Per Lolk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/per_lolk-96x96.jpg\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/per_lolk-96x96.jpg\",\"caption\":\"Per Lolk\"},\"url\":\"https:\/\/innovationlab.dk\/blog\/author\/per-lolk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/","og_locale":"da_DK","og_type":"article","og_title":"Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab","og_description":"V\u00e6kst er forbundet med investering - og risiko. Her f\u00e5r du 3 simple r\u00e5d til, hvordan du \u00f8ger din virksomheds oms\u00e6tning.","og_url":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/","og_site_name":"Innovation Lab","article_publisher":"https:\/\/da-dk.facebook.com\/innovationlab.dk\/","article_published_time":"2019-10-10T12:40:41+00:00","article_modified_time":"2019-10-10T12:46:08+00:00","og_image":[{"width":3000,"height":2000,"url":"https:\/\/innovationlab.net\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","type":"image\/jpeg"}],"author":"Per Lolk","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Per Lolk","Estimeret l\u00e6setid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#article","isPartOf":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/"},"author":{"name":"Per Lolk","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/ce7c254271dfca13cad0e14c25e9b888"},"headline":"Guide: S\u00e5dan v\u00e6kster du med succes","datePublished":"2019-10-10T12:40:41+00:00","dateModified":"2019-10-10T12:46:08+00:00","mainEntityOfPage":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/"},"wordCount":909,"publisher":{"@id":"https:\/\/innovationlab.dk\/#organization"},"image":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage"},"thumbnailUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","articleSection":["Uncategorized"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/","url":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/","name":"Guide: S\u00e5dan v\u00e6kster du med succes - Innovation Lab","isPartOf":{"@id":"https:\/\/innovationlab.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage"},"image":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage"},"thumbnailUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","datePublished":"2019-10-10T12:40:41+00:00","dateModified":"2019-10-10T12:46:08+00:00","breadcrumb":{"@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#primaryimage","url":"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","width":3000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/innovationlab.dk\/blog\/guide-saadan-vaekster-du-med-succes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/innovationlab.dk\/"},{"@type":"ListItem","position":2,"name":"Guide: S\u00e5dan v\u00e6kster du med succes"}]},{"@type":"WebSite","@id":"https:\/\/innovationlab.dk\/#website","url":"https:\/\/innovationlab.dk\/","name":"Innovation Lab","description":"Stay relevant","publisher":{"@id":"https:\/\/innovationlab.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/innovationlab.dk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/innovationlab.dk\/#organization","name":"Innovation Lab","url":"https:\/\/innovationlab.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/","url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png","width":512,"height":512,"caption":"Innovation Lab"},"image":{"@id":"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/da-dk.facebook.com\/innovationlab.dk\/","https:\/\/dk.linkedin.com\/company\/innovation-lab","https:\/\/www.youtube.com\/user\/InnovationLabTV"]},{"@type":"Person","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/ce7c254271dfca13cad0e14c25e9b888","name":"Per Lolk","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/image\/","url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/per_lolk-96x96.jpg","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/per_lolk-96x96.jpg","caption":"Per Lolk"},"url":"https:\/\/innovationlab.dk\/blog\/author\/per-lolk\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/innovationlab.dk\/app\/uploads\/2019\/10\/spacex-GDdRP7U5ct0-unsplash.jpg","_links":{"self":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/5609"}],"collection":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/comments?post=5609"}],"version-history":[{"count":3,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/5609\/revisions"}],"predecessor-version":[{"id":5614,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/5609\/revisions\/5614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/media\/5612"}],"wp:attachment":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/media?parent=5609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/categories?post=5609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/tags?post=5609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}