{"id":582,"date":"2017-01-17T10:46:00","date_gmt":"2017-01-17T10:46:00","guid":{"rendered":"https:\/\/innovationlab.net\/?p=582"},"modified":"2018-07-10T09:26:46","modified_gmt":"2018-07-10T09:26:46","slug":"vi-skal-bruge-universer","status":"publish","type":"post","link":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/","title":{"rendered":"Vi skal bruge universer"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"content-block\">\n      <p>Engang var TV-serier fra Isaura til Coronation Street en endel\u00f8s r\u00e6kke intriger, der holdt seere fast med sp\u00e6ndingskurver og et persongalleri. Den kunstneriske kvalitet var tvivlsom og f\u00e5 pralede med sit seerskab. Men milep\u00e6le som David Lynch\u2019s Twin Peaks satte nye standarder for TV-serier som kunstnerisk udtryksform og med fremkomsten af streamingtjenesters egne indholdsproduktioner er formen n\u00e6rmest eksploderet. Man n\u00e6vner i dag gladelig sine yndlingsserier som en m\u00e5de at identificere sig p\u00e5 &#8211; er man til New England Noir-universet som i The Knick eller bloddryppende realpolitik med House of Cards-universet. Handling betyder mindre, stemning er altafg\u00f8rende for at indfange og fastholde seere.<\/p>\n<p>P\u00e5 samme m\u00e5de er virksomheders \u201duniverser\u201d blevet altafg\u00f8rende for deres tiltr\u00e6kningskraft. Narrativer som karriereveje og personalegoder viger afg\u00f8rende for Form\u00e5l\/Purpose og visionskraft\/Value Proposition som tiltr\u00e6kningskraft overfor is\u00e6r nyere generationer. En 2016-unders\u00f8gelse blandt nyuddannede (Deloitte) viste, at mere end 95% satte virksomhedskultur over \u00f8konomisk kompensation. En virksomheds univers vejer tungere end l\u00f8n og leder-veje. Det er ogs\u00e5 den eneste farbare vej, n\u00e5r en eksponentielt voksende udviklingshast skal oms\u00e6ttes i en lind str\u00f8m af nye produkter og services \u2013 n\u00e5r der er panorerende fokus og flere forretningsmodeller, flere teknologier, flere medieveje og distributionskanaler i spil, end nogen kan styre eller holde fuldst\u00e6ndigt \u00f8je med. S\u00e5 er man n\u00f8dt til at have 100% styr p\u00e5 sit univers, sin indre sammenh\u00e6ngskraft.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"image-block image\">\n      <img decoding=\"async\" src=\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/culture_organization_purpose.jpg\" alt=\"\" title=\"culture_organization_purpose\" \/>\n      <div class=\"caption right\"><\/div>\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <p>Det er et uhyre vigtigt skred for organisationers selvopfattelse. Meget af fortidens eksterne fokus p\u00e5 at opbygge et brand med en s\u00e6rlig udstr\u00e5ling og tiltr\u00e6kningskraft bliver erstattet af et behov for at vise sin interne sammenh\u00e6ngskraft, sin st\u00e6rke mission, sit univers. Alleh\u00e5nde delinger fra medarbejdere og WOM (word of mouth) forst\u00e6rker universet, og hvis det afsl\u00f8res som \u201dbranding\u201d, som et markedsf\u00f8ringstrick, er dommen h\u00e5rd og prompte overfor uoprigtige organisationer \u2013 de bliver h\u00e6ngt ud og afsl\u00f8ret for den manglende sammenh\u00e6ngskraft, den manglende oprigtighed i deres universskabelse.<\/p>\n<p>Men det betyder ikke, at der er behov for at g\u00f8re sin organisation til en kult, s\u00e5dan som man fik indtrykket i 90\u2019rne med Jesper Kunde\u2019s mantra om Brand Religion. Alle talenter stemmer frit med f\u00f8dderne og bev\u00e6ger sig kun, hvor de f\u00f8ler sig \u201det med universet\u201d. Og de vil skride med det samme fra en dikterende dogmekult, der betjener sig af medlemmernes manglende individualitet. Bev\u00e6gelser, derimod, samler sin kraft fra st\u00e6rke individers tilslutning til en sammenh\u00e6ngende enighed omkring en \u201dsag\u201d og en \u201dm\u00e5de\u201d, alts\u00e5 et univers, og f\u00e5r sin energi ved at bruge universelle principper som samlingskraft. Ikke overraskende er faktisk en organisation som succesfulde Netflix, der med en vis ret kan siges at have revolutioneret TV-oplevelsen med sin on-demand streamingtjeneste, uden systemer og bureaukrati og eksisterer mest af alt i kraft af sine f\u00e5 men faste principper, der skaber et liges\u00e5 sammenh\u00e6ngende univers med st\u00e6rk tiltr\u00e6kningskraft for de mest talentfulde teknologibegavelser. Netflix-stifter Reed Hastings pr\u00e6sentation af principperne for Netflix\u2019 eget univers er downloadet mere en 12 mio gange og kaldet \u201dthe most important document ever to come out of Silicon Valley\u201d af Facebook\u2019s nr 2, Sheryl Sandberg. Senere succes-virksomheder som Uber og Airbnb er i h\u00f8j grad oppeb\u00e5ret af deres universskabelse \u2013 med softwarebaserede m\u00e5der at skabe forbindelser p\u00e5, s\u00e5 et marked kan betjene sig selv og udnytte egne aktiver, ressourcer og kompetencer. Man kan m\u00e5ske g\u00e5 s\u00e5 vidt at sige, at de KUN er universer \u2013 uden deres platform var de intet, uden deres sammenh\u00e6ngskraft var vi tilbage ved det fragmenterede, fortidige hverdagsbillede med skarp opdeling mellem privat og business.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"image-block image\">\n      <img decoding=\"async\" src=\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/reed-hastings-1024x575.jpg\" alt=\"\" title=\"reed-hastings\" \/>\n      <div class=\"caption right\"><\/div>\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"content-block\">\n      <p>N\u00e6ste uundg\u00e5elige skridt er universskabelsen omkring produkter og produktserier. F\u00f8rste eksempel var Apple\u2019s tanke om et \u00f8kosystem, som med fremkomsten af flere og flere produkter \u2013 Watch, AppleTV og Accessories \u2013 snarere blev eksemplificeringer af et univers, der centreredes om teknologib\u00e5ret \u00e6stetik og simplicitet end en egentlig sammenh\u00e6ngende \u00f8kosystemt\u00e6nkning. Nu er Google tr\u00e5dt i karakter som konglomeratet Alphabet og overladt scenen til deciderede produktuniverser \u2013 med Android, Google og Chrome som selvst\u00e6ndige univers-eksempler.<\/p>\n<p>Problemet er, at der ikke er en s\u00e6rlig bred base af praktisk viden om at etablere universer. Det drejer sig mest om narrativer, dramaturgi eller brand building, n\u00e5r man konsulterer eksisterende ekspertviden. Derfor er der behov for et s\u00e6rligt fokus, et s\u00e6rligt sted, der er helliget den megalomane kraftanstrengelse omkring teori og praksis i forhold til universskabelse. Derfor har Innovation Lab kastet sig ind i kampen \u2013 sammen med organisationer som Filmbyen og Aarhus Universitet \u2013 for at etablere Centre for Universe Creation. H\u00e5bet er at kunne tr\u00e6kke en masse brugbar viden over til organisationer, som kan f\u00e5 hj\u00e6lp til deres universskabelse, til udbygning af deres indre sammenh\u00e6ngskraft og appel og dermed til deres mulighed for at bevare og forny relevansen.<\/p>\n\n    <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Fra TV-serier til virksomhedskulturer og produktserier skal vi i h\u00f8jere grad bruge helst\u00f8bte universer, n\u00e5r vi skal forst\u00e5 vores berettigelse som virksomheder, tiltr\u00e6kke talenter og skabe varige relationer til markedet.<\/p>\n","protected":false},"author":23,"featured_media":585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[11],"tags":[95,226],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vi skal bruge universer - Innovation Lab<\/title>\n<meta name=\"description\" content=\"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi skal bruge universer - Innovation Lab\" \/>\n<meta property=\"og:description\" content=\"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-17T10:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-10T09:26:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mads Thimmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mads Thimmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\"},\"author\":{\"name\":\"Mads Thimmer\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/cdac42edc382d4cb0c70768cbedb8259\"},\"headline\":\"Vi skal bruge universer\",\"datePublished\":\"2017-01-17T10:46:00+00:00\",\"dateModified\":\"2018-07-10T09:26:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\"},\"wordCount\":889,\"publisher\":{\"@id\":\"https:\/\/innovationlab.dk\/#organization\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg\",\"keywords\":[\"forretningsudvikling\",\"kultur\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\",\"url\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\",\"name\":\"Vi skal bruge universer - Innovation Lab\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg\",\"datePublished\":\"2017-01-17T10:46:00+00:00\",\"dateModified\":\"2018-07-10T09:26:46+00:00\",\"description\":\"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.\",\"breadcrumb\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg\",\"width\":1600,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/innovationlab.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vi skal bruge universer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/innovationlab.dk\/#website\",\"url\":\"https:\/\/innovationlab.dk\/\",\"name\":\"Innovation Lab\",\"description\":\"Stay relevant\",\"publisher\":{\"@id\":\"https:\/\/innovationlab.dk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/innovationlab.dk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/innovationlab.dk\/#organization\",\"name\":\"Innovation Lab\",\"url\":\"https:\/\/innovationlab.dk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png\",\"width\":512,\"height\":512,\"caption\":\"Innovation Lab\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\",\"https:\/\/dk.linkedin.com\/company\/innovation-lab\",\"https:\/\/www.youtube.com\/user\/InnovationLabTV\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/cdac42edc382d4cb0c70768cbedb8259\",\"name\":\"Mads Thimmer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/Mads_Thimmer_2019-2-96x96.jpg\",\"contentUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/Mads_Thimmer_2019-2-96x96.jpg\",\"caption\":\"Mads Thimmer\"},\"url\":\"https:\/\/innovationlab.dk\/blog\/author\/mads-thimmer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vi skal bruge universer - Innovation Lab","description":"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/","og_locale":"da_DK","og_type":"article","og_title":"Vi skal bruge universer - Innovation Lab","og_description":"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.","og_url":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/","og_site_name":"Innovation Lab","article_publisher":"https:\/\/da-dk.facebook.com\/innovationlab.dk\/","article_published_time":"2017-01-17T10:46:00+00:00","article_modified_time":"2018-07-10T09:26:46+00:00","og_image":[{"width":1600,"height":1000,"url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","type":"image\/jpeg"}],"author":"Mads Thimmer","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Mads Thimmer","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#article","isPartOf":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/"},"author":{"name":"Mads Thimmer","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/cdac42edc382d4cb0c70768cbedb8259"},"headline":"Vi skal bruge universer","datePublished":"2017-01-17T10:46:00+00:00","dateModified":"2018-07-10T09:26:46+00:00","mainEntityOfPage":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/"},"wordCount":889,"publisher":{"@id":"https:\/\/innovationlab.dk\/#organization"},"image":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage"},"thumbnailUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","keywords":["forretningsudvikling","kultur"],"articleSection":["Uncategorized"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/","url":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/","name":"Vi skal bruge universer - Innovation Lab","isPartOf":{"@id":"https:\/\/innovationlab.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage"},"image":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage"},"thumbnailUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","datePublished":"2017-01-17T10:46:00+00:00","dateModified":"2018-07-10T09:26:46+00:00","description":"Det er vigtigt at skabe et Univers til sin virksomhed. I dette blogindl\u00e6g fort\u00e6ller Innovation Labs CEO og co-funder, Mads Thimmer, om vigtigheden ved at bygge et univers rundt om din virksomhed.","breadcrumb":{"@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#primaryimage","url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","width":1600,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/innovationlab.dk\/blog\/vi-skal-bruge-universer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/innovationlab.dk\/"},{"@type":"ListItem","position":2,"name":"Vi skal bruge universer"}]},{"@type":"WebSite","@id":"https:\/\/innovationlab.dk\/#website","url":"https:\/\/innovationlab.dk\/","name":"Innovation Lab","description":"Stay relevant","publisher":{"@id":"https:\/\/innovationlab.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/innovationlab.dk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/innovationlab.dk\/#organization","name":"Innovation Lab","url":"https:\/\/innovationlab.dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/","url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/05\/cropped-favicon-01.png","width":512,"height":512,"caption":"Innovation Lab"},"image":{"@id":"https:\/\/innovationlab.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/da-dk.facebook.com\/innovationlab.dk\/","https:\/\/dk.linkedin.com\/company\/innovation-lab","https:\/\/www.youtube.com\/user\/InnovationLabTV"]},{"@type":"Person","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/cdac42edc382d4cb0c70768cbedb8259","name":"Mads Thimmer","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/innovationlab.dk\/#\/schema\/person\/image\/","url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/Mads_Thimmer_2019-2-96x96.jpg","contentUrl":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/02\/Mads_Thimmer_2019-2-96x96.jpg","caption":"Mads Thimmer"},"url":"https:\/\/innovationlab.dk\/blog\/author\/mads-thimmer\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/innovationlab.dk\/app\/uploads\/2018\/04\/univers.jpg","_links":{"self":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/582"}],"collection":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":2,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/posts\/582\/revisions\/653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/media\/585"}],"wp:attachment":[{"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovationlab.dk\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}