{"id":9910,"date":"2021-10-18T09:50:07","date_gmt":"2021-10-18T09:50:07","guid":{"rendered":"https:\/\/innovationlab.net\/?p=9910"},"modified":"2021-10-26T07:56:37","modified_gmt":"2021-10-26T07:56:37","slug":"innovationsproces-gone-wrong","status":"publish","type":"post","link":"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/","title":{"rendered":"Innovationsproces…Gone wrong!"},"content":{"rendered":"

[vc_row][vc_column]

\n

Patienten d\u00f8de<\/h3>\n

Som mellemleder fik jeg for nogle \u00e5r siden overdraget en opgave, hvor en arbejdsgruppe var i f\u00e6rd med at lave en ny service, som ledelsen havde set udviklet p\u00e5 en anden st\u00f8rre arbejdsplads i Danmark. Vi skulle innovere, vi skulle have mere fokus p\u00e5 digitale muligheder, vi skulle lave et design, og vi skulle \u00e6ndre vores m\u00e5de at betjene vores kunder. Alt sammen inden for nogle relativt definerede rammer, for opgaven var at lave et specifikt tilbud, hvor kunderne kunne stille sp\u00f8rgsm\u00e5l til vores digitale services. Efter 1,5 \u00e5rs arbejde m\u00e5tte vi konstatere, at operationen lykkedes – men patienten d\u00f8de. Det var 1,5 \u00e5r op ad bakke, tilbuddet blev lavet men droppet.<\/p>\n

 <\/p>\n

Innovationsproces…gone wrong<\/h3>\n

Hvorfor fremh\u00e6ve s\u00e5dan et eksempel? Fordi det er et ret klassisk eksempel p\u00e5 en innovationsproces gone wrong. Og mon ikke vi allesammen har st\u00e5et i den situation, at intentionen og resultatet bare ikke endte med at v\u00e6re et godt match? Det \u00f8nskede resultat udeblev, og m\u00e5ske endte alting med at l\u00f8be ud i sandet…<\/p>\n

 <\/p>\n

\u00c5rsagen kan skyldes mange ting, f.eks., at id\u00e9en er d\u00e5rlig, eller at der ikke bliver skabt tilstr\u00e6kkeligt ressourcem\u00e6ssigt fokus – men tit skyldes det faktisk ogs\u00e5 manglende mod, kreativitet, samarbejde, selvledelse og fokus p\u00e5 at opbygge nye kompetencer sammen.<\/p>\n

 <\/p>\n

So ein Ding<\/h3>\n

I dette specifikke tilf\u00e6lde var det rigtigt set af ledelsen, at vi skulle skabe et st\u00f8rre kendskab til vores digitale services blandt vores kunder. Den inspiration, som ledelsen kom hjem med, var god, men i arbejdsgruppen opstod \u201cso ein Ding m\u00fcssen wir auch haben\u201d-effekten. Alts\u00e5 en fort\u00e6lling om, at ledelsen ukritisk bare ville have det samme som de andre.<\/p>\n

Opgaven blev gjort til en hadeopgave, som kun blev udf\u00f8rt, fordi ledelsen sagde, at det skulle g\u00f8res. I stedet kunne arbejdsgruppen have set p\u00e5 muligheden for at:<\/p>\n

    \n
  • Skabe et sp\u00e6ndende fokus p\u00e5 digitale ressourcer<\/li>\n
  • Opn\u00e5 mere viden om feltet<\/li>\n
  • Skabe en lokalt meningsfuld service<\/li>\n<\/ul>\n

    <\/h3>\n

     <\/p>\n

    Tre scenarier<\/h3>\n

    I dette tilf\u00e6lde gik innovationsprocessen galt – b\u00e5de mellem arbejdsgruppen og ledelsen og internt i arbejdsgruppen. Lad os se p\u00e5, hvad man kunne have gjort:<\/p>\n

    Scenarie 1: Tillid og mandat<\/em><\/strong>
    \nLedelsen kunne have valgt at udvise tillid og give et mandat: Vi har en opgave. Her er noget inspiration, men rammerne er frie. Hvordan vil I foresl\u00e5, at opgaven l\u00f8ses? Dermed ville ledelsen vise modet til at overdrage opgaven og l\u00e6gge det i h\u00e6nderne p\u00e5 arbejdsgruppen at opbygge det samarbejde og finde den kreativitet, der skulle til for at komme i m\u00e5l med et l\u00f8sningsforslag.<\/p>\n

    Scenarie 2: Selvledelse og ledelse opad<\/em><\/strong>
    \nLedelsen udstak i realiteten en ret pr\u00e6cist defineret opgave, men arbejdsgruppen kunne have valgt at tage teten og sige: Vi ser behovet, vi ser id\u00e9en, men vi bliver n\u00f8dt til at udvikle noget, der giver mening hos os. Dermed havde arbejdsgruppen udvist selvledelse og taget ansvar for eget fagfelt, for egen innovationsproces og have valgt nogle rammer og formater, der passede til dem.<\/p>\n

    Scenarie 3: Innovationskulturen<\/strong><\/em>
    \nLedelsen kunne have haft modet og vist tilliden til at overdrage ret vide rammer for opgaven til arbejdsgruppen, som s\u00e5 ville kunne tage ansvaret, gribe bolden og g\u00e5 i gang. Med et s\u00e5dant scenarie er jeg ret overbevist om, at den her omtalte innovationsproces var endt et andet sted. Om ikke andet havde arbejdsprocessen v\u00e6ret en anden, og det havde v\u00e6ret en god m\u00e5de at booste innovationskulturen i en driftsafdeling.<\/p>\n

     <\/p>\n

    Det er ikke bare at knipse med fingrene<\/h3>\n

    N\u00e5r det er sagt, s\u00e5 er det ikke gjort ved at knipse med fingrene at arbejde med 3. scenarie, for den rette kultur og de rette kompetencer skal v\u00e6re til stede for, at en arbejdsgruppe kan leve op til den tillid og levere p\u00e5 den opgave, som ledelsen har givet. Og det er lige pr\u00e6cis den type kompetencer, der bliver endnu mere brug for i fremtiden i innovationsarbejde generelt men ogs\u00e5 specifikt i forhold til digitalisering. Hver gang en organisation indf\u00f8rer en teknologi eller skaber en digitaliseret arbejdsproces, s\u00e5 er der tale om et innovationsprojekt i organisationen.<\/p>\n

     <\/p>\n

    Fremtidens kompetencer<\/h3>\n

    Og for at n\u00e5 i m\u00e5l med en innovationsproces skal der udover at v\u00e6re specifikke faglige kompetencer ogs\u00e5 v\u00e6re de kreative kr\u00e6fter, der kan f\u00e5 id\u00e9er og se nye perspektiver. Der skal v\u00e6re dem, der kan f\u00f8lge op og kan bygge oven p\u00e5 id\u00e9erne og v\u00e6re med til at udfolde og f\u00e5 andre med ombord. Der skal v\u00e6re dem, der s\u00e6tter det i s\u00f8en, f\u00e5r processen til at glide og f\u00e5r id\u00e9erne realiseret. Generelt skal der v\u00e6re en vilje og et mod til at l\u00e6re nyt, s\u00e6tte sig ind i nye stofomr\u00e5der, eksperimentere og teste, og det skal g\u00f8res i et samarbejde i arbejdsgruppen, hvor alle bidrager.<\/p>\n

     <\/p>\n

    Start med mennesker<\/h3>\n

    Hvis jeg skulle starte en hvilken som helst innovationsproces i dag, ville jeg starte med MENNESKER. Jeg ville, udover at se p\u00e5 faglige og digitale kompetencer, se p\u00e5 evnerne til at l\u00e6re nyt, at skabe og innovere, til at samarbejde og kommunikere, til at planl\u00e6gge og komme i m\u00e5l, og jeg ville sikre mig, at der var en kultur, hvor det er okay at eksperimentere og fejle, og hvor man l\u00f8fter i flok.<\/p>\n\n <\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    Hvorfor skal du altid tage udgangspunkt i mennesker, og hvorfor er kreativitet, skabertrang og mod s\u00e5 essentielt? <\/p>\n","protected":false},"author":67,"featured_media":9929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[11],"tags":[],"acf":[],"yoast_head":"\nInnovationsproces...Gone wrong! - Innovation Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovationsproces...Gone wrong! - Innovation Lab\" \/>\n<meta property=\"og:description\" content=\"Hvorfor skal du altid tage udgangspunkt i mennesker, og hvorfor er kreativitet, skabertrang og mod s\u00e5 essentielt?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/da-dk.facebook.com\/innovationlab.dk\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T09:50:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T07:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovationlab.dk\/app\/uploads\/2021\/10\/Louise-overgaard-blog-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise Overgaard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Louise Overgaard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\"},\"author\":{\"name\":\"Louise Overgaard\",\"@id\":\"https:\/\/innovationlab.dk\/#\/schema\/person\/8f8e17d376f58fcf1ead69ea362e9db2\"},\"headline\":\"Innovationsproces…Gone wrong!\",\"datePublished\":\"2021-10-18T09:50:07+00:00\",\"dateModified\":\"2021-10-26T07:56:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\/\/innovationlab.dk\/#organization\"},\"image\":{\"@id\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovationlab.dk\/app\/uploads\/2021\/10\/Louise-overgaard-blog-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\",\"url\":\"https:\/\/innovationlab.dk\/blog\/innovationsproces-gone-wrong\/\",\"name\":\"Innovationsproces...Gone wrong! 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