Er du på udkig efter den nyeste viden indenfor innovation, digitalisering, tech - og disruptive trends, som ændrer måden, vi driver vores forretning? God læselyst!
I en hurtigt forandrende verden er evnen til at være agil af stor betydning for konkurrenceevnen. Der findes mange processer og tiltag, der kan iværksættes på den rejse.
Det er dine kunders forventninger, der afgør, om dit produkt bliver en succes! Men hvordan kan man forudse sine kunders forventninger i en verden, hvor udviklingen går så hurtigt?
Hvordan virker trends? Hvad skaber trends af forventninger til din forretning? Hvordan kan du udnytte, at vi som mennesker er psykologisk drevet mod og af bestemte ting?
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